The Sheffield Pals Centenary Ale
What started out as a "Brew your own beer at Thornbridge" day - won on auction by my good friends Andy Nolan (Head of Sustainability at Nottingham University you know) and Independent Film Maker Dan Gordon along with myself - turned into a major fundraising event to commemorate the 100th Anniversary of the forming of the Sheffield City Battalion at the start of WW1. For the occasion, Thornbridge brewery helped us create a fine Dark Mild "The Sheffield Pals Centenary Ale".
Naturally, my key role in the venture, other than shoveling hops and learning how to clean out a sparging tank (!) was to create the branding for the exercise. This comprised of a pump clip, a promotional poster and an attendees ticket which I fashioned to resemble an original Ministry for Food Rationing Booklet.
....And so, weeks of planning, designing, BREWING and promoting culminated in a day of beautiful weather, a radio appearance, a 54-stong expedition to Quarry Hill and a wonderful evening of Centenary Ale, food and a captivating presentation of the Pals history by Col. Geoffrey Norton.
All in the presence of the Lord Mayor of Sheffield.
£800 pounds raised for Help for Heroes - so far....
It's been an honour and a pleasure to be part of this as a novice brewer and free-of-charge (obviously) designer for this project.
Congratulations again to my fellow brewers/organisers Andy Nolan and Dan Gordon, everyone at Thornbridge (who REALLY did the brewing), Helen Ullathorne for her expert knowledge at Quarry Hill, Jill Hoffman and everyone at The Sportsman Lodge Moor for hosting so brilliantly, Colonel Geoffrey Norton for his presentation and The Lord Mayor Cllr Peter Rippon for pulling that ceremonial first pint and making his very welcome presence felt during the evening.
What shall we do next?.....